{"title":"Newborn Essentials","description":null,"products":[{"product_id":"rainbow-baby-milestone-disc","title":"Rainbow Baby Milestone Disc","description":"Rainbow Baby! Our new Milestone Moments are the perfect way to celebrate the special achievements in baby's life!  Capture every special moments with these beautiful wooden keepsakes.  The memories will last a lifetime.","brand":"Bebe Au Lait","offers":[{"title":"Default Title","offer_id":42016410665215,"sku":"SDBWRB","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0497\/0266\/6399\/products\/a493102dc21aad14b1e3d621fb1b70a4a679b28eb859e8f338dc5bafa28672cf.jpg?v=1636403562"},{"product_id":"im-here-milestone-disc","title":"I'm Here Milestone Disc","description":"I'm Here! Our new Milestone Moments are the perfect way to celebrate the special achievements in baby's life!  Capture every special moments with these beautiful wooden keepsakes.  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The CUDL™ clik baby carrier provides the cuddly closeness you crave with the hands-free freedom you need to enjoy those small everyday moments that become the big ones.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe CUDL clik features breathable mesh fabric and padded shoulder and waist straps and is designed to make babywearing cool and comfy for both parent and baby. The buckled waistband clicks together in a snap and is adjustable for just the right fit. It’s accented with a removable wristlet pouch for on-the-go essentials, so just like that you are ready for the day’s adventures.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSay hello to four magnetic locking buckles that make securing simple and safe. The attached hood shades baby, while the integrated breeze cover provides extra protection when out and about. The CUDL clik ergonomically adapts from the close-to-your-heart newborn days to explore-the-world toddler stage, so you can go about the day together. Because together is always better.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"value\"\u003e\n\u003cli\u003eFour carry positions provide ergonomic positioning as your child grows, for healthy spine and hip development: newborn mode, facing in, facing out, back carry\u003c\/li\u003e\n\u003cli\u003eMagneTech secure snap™ is a self-guiding magnetic buckle that automatically locks into place and ensures an easy and secure attachment\u003c\/li\u003e\n\u003cli\u003eVersatile buckled waistband easily and conveniently secures for custom fitting and adjusts from 24 to 57 inches\u003c\/li\u003e\n\u003cli\u003eBreeze cover is self-storing and easily pulls up to protect baby from the elements\u003c\/li\u003e\n\u003cli\u003eWarm weather ready mesh fabrics allow air to flow and attached hood shades baby from the sun\u003c\/li\u003e\n\u003cli\u003eZippered wristlet pouch on waistband is removable for hands-free essentials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSpecs\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"value\"\u003e\n\u003cli\u003eRecommended for newborns up to 3 years, 8-35 lbs\u003c\/li\u003e\n\u003cli\u003eFour ergonomically designed magnetic buckles help ensure an easy and secure attachment\u003c\/li\u003e\n\u003cli\u003eFour carry positions provide ergonomic positioning as your child grows, for healthy spine and hip development: newborn mode, facing in, facing out, back carry\u003c\/li\u003e\n\u003cli\u003eIntegrated infant booster with covered locking zippers to ensure soft and safe use with babies under 4 months\u003c\/li\u003e\n\u003cli\u003eHead support can fold down or be removed as baby grows\u003c\/li\u003e\n\u003cli\u003eMagneTech secure snap™ is a self-guiding magnetic buckle that automatically locks into place and ensures an easy and secure attachment\u003c\/li\u003e\n\u003cli\u003eAll-over comfort from even distribution of baby’s weight thanks to padded shoulder and waist straps\u003c\/li\u003e\n\u003cli\u003eVersatile buckled waistband easily and conveniently secures for custom fitting and adjusts from 24 to 57 inches\u003c\/li\u003e\n\u003cli\u003eAdjustable yoke keeps shoulder straps connected and comfortable\u003c\/li\u003e\n\u003cli\u003eInnovative leg openings easily adjust for a customized fit for smaller babies\u003c\/li\u003e\n\u003cli\u003eBreeze cover is self-storing and easily pulls up to protect baby from the elements\u003c\/li\u003e\n\u003cli\u003eWarm weather ready mesh fabrics allow air to flow and attached hood shades baby from the sun\u003c\/li\u003e\n\u003cli\u003eZippered wristlet pouch on waistband is removable for hands-free essentials\u003c\/li\u003e\n\u003cli\u003eMachine washable - just toss in a removable bib or the entire CUDL whenever a refresher is needed\u003c\/li\u003e\n\u003cli\u003eMade with better-for-baby OEKO-TEX® certified fabric\u003c\/li\u003e\n\u003cli\u003eIncludes two GOTS-certified organic cotton bibs\u003c\/li\u003e\n\u003cli\u003eAcknowledged as a \"Hip Healthy\" product when used as directed in the manual\u003c\/li\u003e\n\u003cli\u003eNuna is proud to support the International Hip Dysplasia Institute (IHDI), a global leader in the fight against hip dysplasia, as a member of their Research Partnership Program\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUSAGE: Facing in\/Infant Booster: 8-15 lbs, less than 4 months\u003cbr\u003eFacing In: 15-30 lbs, 4+ months\u003cbr\u003eFacing Out: 20-30 lbs, 6+ months\u003cbr\u003eBack Carry: 25-35 lbs, 9+ months\u003cbr\u003eSIZE: L 13 W 13.8 H 18.9 in\u003cbr\u003eWAISTBAND 24-57 IN.\u003cbr\u003eWEIGHT 2.4 LBS.\u003c\/p\u003e","brand":"Nuna","offers":[{"title":"Denim","offer_id":43553851965695,"sku":"","price":250.0,"currency_code":"USD","in_stock":true},{"title":"Caviar","offer_id":43553851998463,"sku":"","price":250.0,"currency_code":"USD","in_stock":true},{"title":"Fog","offer_id":43553852031231,"sku":"","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0497\/0266\/6399\/products\/image_0d246ab9-17bb-44bf-9e14-e13f448208aa.webp?v=1666904067"},{"product_id":"silicone-place-mat-1","title":"Silicone Place Mat","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWhat's Included: 1x Silicone Place Mat\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eKeep your little one clean with our fun-loving collection of silicone place mats. 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The universal fit creates a custom experience for parents to enjoy the health benefits and comfort of baby wearing. With a built-in pocket for simple storage, it’s easy to bring your wrap on-the-go. Our safe, durable and breathable wrap will become an everyday essential that you and your baby will love. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv dir=\"ltr\" data-mce-fragment=\"1\"\u003e\u003cspan face=\"arial, sans-serif\" data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv dir=\"ltr\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan face=\"arial, sans-serif\" data-mce-fragment=\"1\"\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cul\u003e\n\u003cli\u003eMade with organic cotton\u003c\/li\u003e\n\u003cli\u003eRecommended for babies 8-33 pounds (3.6 - 14.9 kg)\u003c\/li\u003e\n\u003cli\u003eUniversal fit: 17.72 x 1.48 ft (5.40 x 0.45 m)\u003c\/li\u003e\n\u003cli\u003eBreathable to prevent overheating\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAttached pocket for storage\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cspan face=\"arial, sans-serif\" data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"ltr\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan face=\"arial, sans-serif\" data-mce-fragment=\"1\"\u003eCare\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"ltr\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan face=\"arial, sans-serif\" data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"ltr\" data-mce-fragment=\"1\"\u003e\u003cspan face=\"arial, sans-serif\" data-mce-fragment=\"1\"\u003eWash before use. Machine wash in cold water on normal cycle. Do not bleach, iron, or dry clean. Tumble dry on low heat.\u003c\/span\u003e\u003c\/div\u003e","brand":"Mushie","offers":[{"title":"Beige Melange","offer_id":43649435894015,"sku":"","price":49.99,"currency_code":"USD","in_stock":false},{"title":"Blush","offer_id":43649435926783,"sku":"","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Tradewinds","offer_id":43649435959551,"sku":"","price":49.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0497\/0266\/6399\/products\/image_94f8ead5-9138-404d-809c-2a4a401bddff.webp?v=1669824761"},{"product_id":"silicone-baby-bib","title":"Silicone Baby Bib","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eKeep your little one feeling comfy and clean with our fun-loving collection of silicone baby bibs. Designed in Sweden, these baby bibs feature classic patterns, capturing a look that is both timeless and elegant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from food-grade silicone.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e100% BPA and phthalate free.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSilicone bib measures 11.06 x 9.49 x 1.65\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBibs feature rounded, built-in neck fasteners for a snug and comfy fit.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDeep front pocket is perfect for catching food while keeping your baby and surrounding area clean.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEasy to clean, our silicone bib resists stains and does not absorb water. 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Once you get the top one closed, the others practically close themselves.\u003c\/p\u003e\n\u003cp\u003eNewborn to 3 month sizes open from the neck to upper thigh and have mitten cuffs to protect the littlest ones from scratching themselves. 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It's made of a super soft knit with a fuzzy, brushed interior, perfect for cozying up on the couch or raising hands high in class. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePoly fleece is incredibly soft and lightweight, yet insulating with a warm and fuzzy feel.\u003c\/li\u003e\n\u003cli\u003eKids discover the ease and fun of dressing themselves with magnetic closures.\u003c\/li\u003e\n\u003cli\u003eSewSafe™ guarantees magnets are safely sealed and stitched inside a pouch, then between multiple layers of fabric, making them completely inaccessible to children.\u003c\/li\u003e\n\u003cli\u003eSet includes sweatshirt and sweatpant.\u003c\/li\u003e\n\u003cli\u003eEasy care, machine wash.\u003c\/li\u003e\n\u003cli\u003e65% polyester, 35% Rayon brushed fleece\u003c\/li\u003e\n\u003cli\u003eRelaxed fit, consider sizing down.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Magnetic Me","offers":[{"title":"0-3M","offer_id":47157121057023,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"3-6M","offer_id":47157121089791,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"6-9M","offer_id":47157121122559,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"9-12M","offer_id":47157121024255,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"12-18M","offer_id":47157125546239,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"18-24M","offer_id":47157125579007,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"2T","offer_id":47157125611775,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"3T","offer_id":47157125644543,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"4T","offer_id":47157125677311,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0497\/0266\/6399\/files\/unnamed-2025-08-18T205030.055.jpg?v=1755568234"},{"product_id":"hatch-rest-go-portable-sound-machine-for-babies-and-kids","title":"Hatch Rest Go | Portable Sound Machine for Babies and Kids","description":"10 snoozy sounds, one portable package. 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𝖪𝖾𝖾𝗉 𝗒𝗈𝗎𝗋 𝗅𝗂𝗍𝗍𝗅𝖾 𝗈𝗇𝖾 𝖽𝗋𝖾𝖺𝗆𝗂𝗇𝗀 𝗐𝗂𝗍𝗁 𝗌𝗈𝗎𝗇𝖽𝗌 𝗅𝗂𝗄𝖾 𝗐𝗁𝗂𝗍𝖾 𝗇𝗈𝗂𝗌𝖾, 𝗐𝗂𝗇𝖽, 𝗋𝖺𝗂𝗇, 𝖺𝗇𝖽 𝗅𝗎𝗅𝗅𝖺𝖻𝗂𝖾𝗌. 𝖶𝗂-𝖥𝗂 𝖾𝗇𝖺𝖻𝗅𝖾𝖽 𝗌𝗈 𝗒𝗈𝗎 𝖼𝖺𝗇 𝖼𝗈𝗇𝗍𝗋𝗈𝗅 𝖿𝗋𝗈𝗆 𝖺𝗇𝗒𝗐𝗁𝖾𝗋𝖾 𝗍𝗈 𝗄𝖾𝖾𝗉 𝗍𝗁𝖾𝗆 𝗌𝗇𝗈𝗈𝗓𝗂𝗇𝗀 𝗍𝗁𝗋𝗈𝗎𝗀𝗁 𝗍𝗁𝖾 𝗌𝗈𝗎𝗇𝖽𝗌 𝗈𝖿 𝖾𝗏𝖾𝗋𝗒𝖽𝖺𝗒 𝗅𝗂𝖿𝖾.\n𝗖𝗵𝗮𝗿𝗴𝗶𝗻𝗴 𝗯𝗮𝘀𝗲 𝗽𝗼𝘄𝗲𝗿𝘀 𝘂𝗽 𝘁𝗼 𝟴-𝗵𝗼𝘂𝗿 𝗯𝗮𝘁𝘁𝗲𝗿𝘆. 𝖶𝗁𝖾𝗋𝖾𝗏𝖾𝗋 𝗒𝗈𝗎𝗋 𝗅𝗂𝗍𝗍𝗅𝖾 𝗈𝗇𝖾 𝗌𝗇𝗈𝗈𝗓𝖾𝗌, 𝖱𝖾𝗌𝗍+ 𝖿𝗈𝗅𝗅𝗈𝗐𝗌. 𝖶𝗂𝗍𝗁 𝖺 𝗉𝗈𝗋𝗍𝖺𝖻𝗅𝖾 𝖽𝖾𝗌𝗂𝗀𝗇 𝖺𝗇𝖽 𝖻𝖺𝗍𝗍𝖾𝗋𝗒, 𝗒𝗈𝗎 𝖼𝖺𝗇 𝗄𝖾𝖾𝗉 𝗍𝗁𝖾𝗆 𝖽𝗋𝖾𝖺𝗆𝗂𝗇𝗀 -- 𝗇𝗈 𝗆𝖺𝗍𝗍𝖾𝗋 𝗐𝗁𝖾𝗋𝖾 𝗇𝖺𝗉𝗌 𝗁𝖺𝗉𝗉𝖾𝗇.\n𝗘𝘅𝗽𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗹𝗶𝗯𝗿𝗮𝗿𝘆 𝗐𝗂𝗍𝗁 𝗍𝗁𝖾 𝖧𝖺𝗍𝖼𝗁+ 𝖬𝖾𝗆𝖻𝖾𝗋𝗌𝗁𝗂𝗉, 𝖺𝗇 𝗈𝗉𝗍𝗂𝗈𝗇𝖺𝗅 𝖺𝖽𝖽-𝗈𝗇 𝗅𝗂𝖻𝗋𝖺𝗋𝗒 𝗈𝖿 𝖻𝖾𝖽𝗍𝗂𝗆𝖾 𝗌𝗍𝗈𝗋𝗂𝖾𝗌, 𝖼𝗅𝖺𝗌𝗌𝗂𝖼 𝗆𝗎𝗌𝗂𝖼 𝗍𝗎𝗇𝖾𝗌, 𝖺𝗇𝖽 𝗆𝗈𝗋𝖾.\n","brand":"Hatch","offers":[{"title":"Default Title","offer_id":47195271594239,"sku":"HBR4600R","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0497\/0266\/6399\/files\/e144554632a7cc89dafb1ae410ce94b2599c86b6013b08f740b57217077fbefb.jpg?v=1756589827"},{"product_id":"diaper-caddy-in-white","title":"Diaper Caddy","description":"\u003cp\u003eOur Felt Diaper Caddy is perfect for diaper organization and ideal for changing table supplies, baby books, or toys. 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Our Felt Diaper Caddy simplifies routines, keeps parents organized, and adds style to any space. \u003c\/p\u003e\n\u003cp\u003eSize: 13\" x 9\" x 7\"\u003c\/p\u003e","brand":"Parker Baby Co.","offers":[{"title":"White","offer_id":47195291386111,"sku":"ST001WTR","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Oatmeal","offer_id":47195296137471,"sku":null,"price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0497\/0266\/6399\/files\/b6d76f0902543b9e88214610fe6cac5db25faaa2be4ec79931e31057066ff9fd.jpg?v=1756592171"},{"product_id":"disney-and-pixar-finding-nemo-baby-sleep-bag-1-0-tog","title":"Disney and Pixar Finding Nemo Baby Sleep Bag - 1.0 TOG","description":"Official Licensed Partner of Disney®\n\nThe Disney and Pixar Finding Nemo Milk Snob® Sleep Bag is the softest, coziest blanket alternative for babies. This sleep sack is the perfect weight to keep your baby comfortable all night long (so YOU both can get more sleep!).\nNOT SURE IF IT FITS? 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This sleep sack is the perfect weight to keep your baby comfortable all night long (so YOU both can get more sleep!).\nNOT SURE IF IT FITS? 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